Day 04 of 10 · Application · Business intelligence

Higher Sales. Better Business?

Commercial performance with revenue, profit, segments and countries.

Tuesday, October 27, 2026Platform-neutralHealth · Development · Business Intelligence

Your analytical mission

Does greater revenue correspond to stronger profitability?

This is a storytelling challenge, not a test of how many visuals you can create. Investigate the central question, choose evidence that answers it, and explain why the findings matter.

Step-by-step instructions

Create aggregate revenue, total profit and profit margin = total profit / total sales.
Compare sales and profit margin by segment.
Show the segment with the highest revenue and the segment with the strongest margin.
Explain one trade-off and propose one question for management.

Scope and data preparation

Use no more than three charts and one primary slicer.

Expected deliverables

One-page mini-dashboard containing 3 KPIs and 2–3 visuals.
At least one derived measure and an explanatory insight.
Short metric definitions and data citation.

Label charts clearly and cite the dataset and extraction date. Tell us which tool you used.

Quality guardrail

Treat zero or negative sales denominators explicitly; distinguish margin from profit amount.

Required story structure

Question → Evidence → Interpretation → Action. Include a concise evidence-led title and a limitation where relevant.

Dataset and provenance

Microsoft Power BI: Financial Sample

Official source and download instructions. The source may contain more rows or fields than this day's suggested scope.

Open official data source ↗

Download guidance: Follow the provider’s export instructions. A clean SI Analytics extract has not been published in this package. For initial learning, use the recommended scope above and check metadata before analysis.

Source: Microsoft Power BI: Financial Sample. Original data may have licensing, citation, coverage and refresh requirements. Confirm the dataset version before publishing.

Submission checklist

Submit the completed dashboard/chart or report link, a fallback screenshot or PDF, your 100–300-word findings (depending on the day), your source citation, and a brief methodological limitation. Share publicly only if you have appropriate permissions.

Suggested LinkedIn tag: #SIAnalyticsDataVizChallenge. Mention the day and one evidence-based finding.

Submission link: To be announced by SI Analytics.

Public data are credited to their original providers. SI Analytics challenge instructions are independent educational materials.