SI Analytics

Week 11 · E-commerce Analytics

GMV Grew. What Changed Underneath? Lessons from Mercado Libre's Q2 2026

By SI Analytics · Newsletter published

Newsletter cover: GMV Grew. What Changed Underneath? Lessons from Mercado Libre's Q2 2026

The key idea

GMV describes an outcome, not the behaviour behind it. Explore buyer growth, purchase frequency, category participation and conversion to explain what changed beneath Mercado Libre's marketplace growth.

A question to take into your work

Break a marketplace outcome into buyer participation and purchase behaviour. Which of these can move while the total appears healthy?

This page introduces the edition and offers a practical reflection. The full analysis, source references and methodological limitations are in the original LinkedIn article. Figures and reporting periods relate to that edition, not live company performance.

Read the full article on LinkedIn ↗

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