Week 4 · Sales Analytics
What Alibaba's GMV Definition Teaches Every Sales Analytics Team
By SI Analytics · Newsletter published

The key idea
Pipeline and forecast metrics are only as reliable as their definitions. Explore what GMV reveals about stage discipline, disclosure rules and the danger of comparing labels instead of economics.
A question to take into your work
Write a precise definition for your main sales metric. List the transactions it includes, excludes and counts at a different time.
This page introduces the edition and offers a practical reflection. The full analysis, source references and methodological limitations are in the original LinkedIn article. Figures and reporting periods relate to that edition, not live company performance.
Read the full article on LinkedIn ↗