Day 02 of 10 · Foundation · Business intelligence

Where Is the Profit Really Coming From?

A structured Excel workbook with market segment, geography, sales, and profit.

Sunday, October 25, 2026Platform-neutralHealth · Development · Business Intelligence

Your analytical mission

Which business segments deliver the most sales and profit?

This is a storytelling challenge, not a test of how many visuals you can create. Investigate the central question, choose evidence that answers it, and explain why the findings matter.

Step-by-step instructions

Load the Financial Sample workbook and inspect the fields.
Rank segments by sales and independently by profit.
Identify one mismatch between sales leadership and profit contribution.
Explain what a manager should investigate next.

Scope and data preparation

Use a single reporting period and filter consistently.

Expected deliverables

Two sorted bar charts or a paired visual.
A concise insight headline and a two- to three-sentence business interpretation.
Source and output link or image.

Label charts clearly and cite the dataset and extraction date. Tell us which tool you used.

Quality guardrail

Use measures or sums, not row averages, for total sales and profit.

Required story structure

Question → Evidence → Interpretation → Action. Include a concise evidence-led title and a limitation where relevant.

Dataset and provenance

Microsoft Power BI: Financial Sample

Official source and download instructions. The source may contain more rows or fields than this day's suggested scope.

Open official data source ↗

Download guidance: Follow the provider’s export instructions. A clean SI Analytics extract has not been published in this package. For initial learning, use the recommended scope above and check metadata before analysis.

Source: Microsoft Power BI: Financial Sample. Original data may have licensing, citation, coverage and refresh requirements. Confirm the dataset version before publishing.

Submission checklist

Submit the completed dashboard/chart or report link, a fallback screenshot or PDF, your 100–300-word findings (depending on the day), your source citation, and a brief methodological limitation. Share publicly only if you have appropriate permissions.

Suggested LinkedIn tag: #SIAnalyticsDataVizChallenge. Mention the day and one evidence-based finding.

Submission link: To be announced by SI Analytics.

Public data are credited to their original providers. SI Analytics challenge instructions are independent educational materials.